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13 Best & Free Online Social Media Courses & Certifications of 2020

Social Media Courses

Students with so many Social Media classes find it extremely difficult to meet their needs. Learners often ask if there is a Social Media course for each case. The response is YES. Below are popular courses available. Registering for the right course is an important factor in your career progression. In this article, the best Social Media courses were selected by experts in 2020.

The main aim is to illustrate the best known courses in every category.

Select one that best suits your needs, based on your preference.

However, let’s look at the best Social Media courses on the market.

1. Social Media Marketing MASTERY 2020 – Learn Ads on 10+ Platforms

Offered By: Udemy

Duration: 8-9 hours

Individuals looking to learn social media marketing can use this course to help you grasp the key concepts of social media marketing. You would not only grasp the fundamentals during your course, but also gain a thorough knowledge of various key concepts like how to monetise a social platform, how to create extremely improved and high quality paid ads on all social media platforms, etc., and how to get a strong understanding of social media marketing concepts. The curriculum is built by Course Envy, which provides social media marketing coaching to over 20,000 students worldwide. You may also want to check out Best Google Adwords Course.

Key Highlights:

  • You can increase your likes page, your account and your post, as potential customers increase with your ads
  • Study the key and tactics that work for everyone and can be used to generate highly transforming publicity for each company
  • Get an in-depth knowledge of how all social media platforms can optimize paid strategy and streamline your posting process
  • Learn how Google Business can be used to support your local business and help improve your search engine and extend SEO reach through Web 2.0 blogs.

Rating: 4.6 out of 5

You can Sign up Here

2. The Complete Digital Marketing Course – 12 Courses in 1

Offered By: Udemy

Duration: 23-24 hours

This 12-in-1 course will help you learn the aspects of digital marketing such as social media marketing, YouTube marketing, Facebook marketing , SEO, etc. This class will help you understand how to market a business online across all major marketing channels, how to create an international website in 1 hour, without any coding, how to list more than 1000 people in 30 days from scratch, and more. In addition, if you are interested in obtaining a job in digital marketing, then after the training you can receive a technical completion certificate that will show employers the abilities to obtain the desired job.

Key Highlights:

  • Accessible for 20 hours of preparation, quizzes and practical steps to learn about + SEO, Facebook Marketing, Marketing on YouTube , Google Adwords, etc.
  • Get an all-in-one digital marketing learning package that will help you build a stable market career.
  • Constant instructor support if you have questions during the course.
  • Understand how to get free traffic using social media platforms, LinkedIn marketing, App marketing and Googleanalytics on a newly created website.

Rating: 4.4 out of 5

You can Sign up Here

3. Social Media Marketing Specialization by Northwestern University

Offered By: Coursera

Duration: 5 months

This is yet another Northwestern University specialisation program designed to help you learn how to handle your social approach, grow your online identity, and launch your social brand in five courses. This curriculum focuses primarily on two key goals, namely tools for social analytics and plans to manipulate social media. In addition, from customer analysis to final justification steps, you do have the expertise and resources to build a full social media marketing strategy. The course contains engaging questions, graded tasks, hands-on activities, practical tests and much more to enhance the comprehension of concepts.

Key Highlights:

  • Download the social data and get a better understanding of what you can expect from the great interactions with your clients or followers.
  • This amazing training curriculum will allow you to grow your career through the important topics of social media marketing.
  • Receive special toolkits with prompt information and a toolkit for market planning when you pay for the project.
  • Develop a full understanding of your data and make informed decisions about the efficacy of your marketing plan.

Rating: 4.7 out of 5

You can Sign up Here

4. Digital Marketing Specialization by University of Illinois

Offered By: Coursera

Duration: Variable

This course helps you learn strategic marketing principles and tools to deal with brand communication in the modern world. The entrance into the course, which involves digital marketing analytics, search engine optimization, 3D printing and many more, will help you discover a variety of facets of the modern digital marketing world. The curriculum includes seven separate classes, each of which allows you to learn the basic principles of digital marketing , for example digital analytics for marketing professionals, digital media and marketing strategy, analog world marketing, and many more. Additionally, after the course has been successfully completed, you will be able to apply the skills to a real-life project.

Key Highlights:

  • Designed by University of Illinois qualified educators, this curriculum will allow you to understand the basics of the modern digital marketing environment.
  • Get a new set of stories, ideas and tools to help you build, promote, distribute, and price products and services digitally.
  • Included with several real-life examples to help you more clearly understand concepts.
  • Help you understand how digital tools like Internet , smartphones and 3D press, by changing roles and practices, revolutionize the marketing world.

Rating: 4.5 out of 5

You can Sign up Here

5. Viral Marketing and how to Craft Contagious Content

Offered By: Wharton University

Duration: 6 hours

Have you ever wondered why some things get famous right away and not others? If so this is the perfect course for learning the principle behind it. This class is developed by professional teachers at Wharton University to help learners develop how things catch on and how content strategies can be applied in order to make their marketing ideas, products and brands more convincing. During the class, you can learn many things, such as how to stick to your marketing strategies, increase consumer loyalty and produce more voice. After successful completion of the course, you will receive a certificate of completion that will help you get your desired marketing job.

Key Highlights:

  • Learn how people use other members to help them make choices and how companies use social media’s power to influence their goods and services.
  • A realistic course that allows you to understand what makes goods, concepts and behaviours infectious and to explore the science behind the trends overnight.
  • Learn about social networks and how knowledge and power can be distributed.
  • Know better how to make viral content, create quick and sticky ideas and get your goods, thought and actions to catch up.

Rating: 4.7 out of 5

You can Sign up Here

6. Instagram Marketing 2020: Complete Guide to Instagram Growth

Offered By: Udemy

Duration: 5-6 hours

Instagram is becoming a popular marketing tool for businesses. So if you want to learn Instagram marketing, this is the best option for you. By registering with this curriculum, you can setup your company or your personal Instagram account to create your brand and convert your followers to paying customers. You can learn how to build an engaging, engaging and competent Instagram business profile and communicate with over 500 + targeted users daily. The course is developed in partnership with Entrepreneur Academy by Benjamin Wilson, and you can benefit from qualified and accomplished teachers.

Key Highlights:

  • Stay informed with the new features that Instagram continually implements, and how to use them to grow your account and promote your business.
  • Here you can learn how to develop a trustworthy relationship with Instagram followers when you are creating your Instagram account.
  • Read about Instagram ‘s amazing promotional marketing tactics, how to get feedback on every post, and how to like your business account.
  • Acquire insight into all of Instagram’s methods for growing your followers and turning your successful Instagram numbers into sales and loyal followers.

Rating: 4.5 out of 5

You can Sign up Here

7. The Strategy of Content Marketing

Offered By: University of California, Coursera

Duration: 16-17 hours

Content marketing is among the key aspects of digital marketing which can help you market your product and services and ads on the Internet on a large scale. This class can be an extensive tool for helping you master the core content marketing strategies used by content marketers to profitably acquire and retain customers. In the class, you will be able to have access to video lessons, drills, assessments, practical activities and much more, which are explicitly designed to test your knowledge and skills. The course was developed by UC Davis Extension in partnership with CopyBlogger, so that you obtain ongoing help from two communities to address your queries.

Key Highlights:

  • Learn how to create, coordinate and execute a content marketing strategy, and analyze the efficacy of content marketing
  • Understand the new strategies that content marketers use to broad-based market a product / service through social media platforms
  • Learn how to execute your ideas and build a powerful brand with content marketing strategies
  • You can make convincing copies, use a strategic structure for writing, and build your professional brand and authority through content commercialization

Rating: 4.5 out of 5

You can Sign up Here

8. Digital Marketing Strategies

Offered By: Northwestern | Kellog School of Management

Duration: 2 months, 4 to 6 hours per week

It’s indeed true that social media marketing strategies too have gone a long way with emerging technologies and this course will allow you keep up to date on the improvements. Some of the subjects discussed include analyzing the marketing system, understanding consumer preferences and designing content strategies. When the training is complete, you have the skills needed to get the target audience’s attention to your goods and services.

Key Highlights:

  • Identify a real-world business challenge and find a solution.
  • Offer insights into what consumers want by social data mining and AI practices.
  • Explore on the way best practices, tips and tricks.
  • Automate and enforce behaviour-based marketing redundant processes.
  • Complete all tests and programs with 80% score and before the certification is obtained.
  • Using examples from the industry to explain how the theory works in practice.

Rating: 4.5 out of 5

You can Sign up Here

9. Facebook Ads & Facebook Marketing Mastery

Offered By: Udemy

Duration: 11-12 hours

If you’d like to understand how to operate an effective Facebook ad campaign and grow your company, this class will show you the way forward. The Facebook marketing course is advanced and will take you deeply into all facets of Facebook and Facebook Ad Managers; you will learn how to use and manage all forms of Facebook ads, Facebook users, Facebook pixels and so much more. The course consists of several video lectures, exercises, interactive quizzes, graduations and much more to enhance your learning skills. In fact, the 30-day free trial makes it even more suited for those who do not want to spend time in studying Facebook marketing.

Key Highlights:

  • Know the process of creating and posting your Facebook page by seeking potential customers who can drive your brand to new heights
  • Discover how Facebook Advertising can be tailored to maximize your conversion and reduce the costs.
  • You can incorporate Facebook pixels and advanced monitoring techniques using advanced functions in the Facebook company manager
  • Masters in different areas of Facebook marketing such as Marketing Funnel, Sensibilisation, Retargeting, Conversions, etc.

Rating: 4.4 out of 5

You can Sign up Here

10. Free Social Media Marketing Courses

Offered By: Alison

Duration: Variable

If you still can not decide on a particular social media marketing course, the two courses that Alison offers will help you in your quest. These classes are designed taking into account the current user needs so that they obtain the maximum understanding. Among the two courses, one is specifically designed for small businesses, while the second is a diploma program for each person. These classes will help you know how to control marketing campaigns, increase sales and achieve your marketing aims by using social media platforms. Additionally, after finishing your course, you will receive a graduation certificate that will help you get the work you want in digital marketing.

Key Highlights:

  • Learn about and use social media tactics as an effective tool to market your goods and services
  • Two comprehensive programs specifically designed to teach you the fundamentals and key social media marketing principles
  • Understand how to research and plan a dynamic website and measure and improve management of social media through the training course
  • Learn how to get positive feedback on your products and expand the reach of your product during the critical industry talks

Rating: 4.5 out of 5

You can Sign up Here

11. Social Media Marketing Courses

Offered By: edX

Duration: Variable

Those who would like to understand the best social media marketing practices and strategies at no cost, this class is the best choice for you. edX offers several social media marketing classes, engineered by the world’s leading universities, including the University of Boston, UBC, Curtin and many others. The following classes may include Strategic Social Media Marketing, Digital marketing: Content & Community Manager, Online Marketing Strategies, Digital Marketing, etc. An even more good thing about such classes is that they are all examined and verified by edX professional instructors and there is no chance of fraud.

Key Highlights:

  • Take a closer look at other social topics, such as social media writing, how to socialize your brand with Facebook, Instagram, Twitter, YouTube etc.
  • A broad selection of courses and guides to help you understand strategies and techniques to improve your knowledge of online marketing and your career
  • Get a completion certificate with each course after paying a small fee.
  • Learn how to optimize social media services and build a stable career or run your own business successfully in social media services.

Rating: 4.5 out of 5

You can Sign up Here

12. Trending Social Media Marketing Courses

Offered By: LinkedIn Learning by Lynda

Duration: Self-paced

LinkedIn Learning by Lynda is a great forum for realistic and effective social media marketing courses. LinkedIn Learning by Lynda understands the basic needs of students as a social media platform itself. This is why it provides a list of various classes and courses, such as content marketing: social media, social media marketing tools, running a business, and so many more. Each of these courses includes video lectures, graduate work, practical projects, practical exams and real-life scenarios of ad campaigns that help you to understand the processes clearly. In addition, you earn a graduation certificate that can be shared with your CV or LinkedIn profile upon successful completion of the courses.

Key Highlights:

  • Learn about can strategies and techniques to attract more followers and tourists in your post with the social media platforms.
  • Designed and developed by some of LinkedIn Learning ‘s best instructors who are available throughout the classes to help you solve your questions.
  • Study without any deadlines from the comfort of your home.
  • Learn how you can quickly develop your small business with effective marketing strategies across social media platforms.

Rating: 4.5 out of 5

You can Sign up Here

13. Social Media Marketing Classes

Offered By: Skillshare

Duration: Self-paced

Skillshare is yet another big platform which provides you with numerous digital media marketing courses and training materials consisting of valuable expertise. The greatest feature of these courses is that they are all developed and tested by a variety of Skillshare’s best teachers with years of experience in the industry of digital marketing. During the course, you will learn how to build an official channel that ‘s worth the follow, how to create an Instagram account that people actually follow and care about, how to become an Instagram influencer, and much more. Some courses are also integrated into a certification program, which you receive after the course has been completed.

Key Highlights:

  • Understand how to develop your social media profile, build a coherent feed, and become an influencer of Instagram with authentic content and strategy
  • Address and understand main effects of social media marketing, such as Facebook ads, Instagram profiles, YouTube advertising and much more.
  • Know how to run your channel effectively with YouTube and use innovative and entertaining videos
  • Learn about different effective social media methods used by several marketers for effective advertising campaigns

Rating: 4.5 out of 5

You can Sign up Here

Wrapping Up

This is the list of the 13 Best & Free Online Social Media Courses & Certifications of 2020. They are popular and loved by many experienced Social Media Marketers. You will find between these courses what you need to learn in order to continue your Social Media Marketing journey.

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