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12 Best & Free Online Content Marketing & Writing Courses of 2020

Students with so many Content Marketing & Writing classes find it extremely difficult to meet their needs. Learners often ask if there is a Content Marketing & Writing course for each case. The response is YES. Below are popular courses available. Registering for the right course is an important factor in your career progression. In this article, the best Content Marketing & Writing courses were selected by experts in 2020.

The main aim is to illustrate the best known courses in every category.

Select one that best suits your needs, based on your preference.

However, let’s look at the best Content Marketing & Writing courses on the market.

1. Ninja Writing: The Four Levels Of Writing Mastery

Offered By: Udemy

Duration: 4 hours

This guide would not only help you to be an exceptional author but a brilliant one and have your work recognized. Explore how to construct spellbinding writing with the methods covered in the lessons. The lessons often take full advantage of the four levels namely narrative, paragraphs, sentences and words. With the exception of this, you can also learn to make blogs, marketing copy, and general business sparkle and get the attention of potential readers.

Key Highlights:

  • No prior experience is necessary to enroll in this lecture.
  • Well crafted curriculum and elaborately illustrated content.
  • Apply the principles discussed in the lessons by attempting the practical tasks.
  • Transform into a skillful writer by the end of the course.
  • The curriculum can be enrolled in for a nominal fee.
  • 50 Lectures + 11 Downloadable resources + Full lifetime access

Rating: 4.4 out of 5

You can Sign up Here 

2. Content Marketing – Certification Course by University of California

Offered By: Coursera

Duration: 5 Weeks

This course is offered by UC Davis together with Copyblogger. When you register for the class, you will understand about the visibility of a brand and create a personal brand through content marketing. The teacher, Sonia Simone, is Rainmaker Digital ‘s chief content officer and has trained more than 41,000 learners already. Over the course of time, you learn the 7A framework for content development and the marketing strategy which connects you with potential business leaders. In their customer path, you can learn how to identify and separate your customers through highly focused marketing actions. You must proceed through the course content with questionnaires and tasks, followed by certification.

Key Highlights:

  • Implement as tactics and evaluate to grow your brand – Create your personal brand to  get eyes on your business
  • Learn about content marketing strategies to acquire and retain customers
  • Understand the buyer for public segmentation and implementation of content marketing
  • Learn how to write perfect copies to draw the crowd

Rating: 4.5 out of 5

You can Sign Up Here

3. Content Strategy for Professionals Specialization by Northwestern University

Offered By: Coursera

Duration: 4 Months

It is a comprehensive course offered on Coursera by the Northwestern University. This course is ideal for all professionals who need to generate ideas to meet the target market. You will learn to build and curate content that represents the interest of your intended audience using the tools and methods presented here. You will use the information gained in the Capstone project to test your skills and learning. This class will help you to create content that reflects on your customers’ human dimension and thus to stimulate emotions. In turn, this will help you to better reach customers.

Key Highlights:

  • Learn how to increase brand awareness by producing viral content
  • Better understand your target audience to build targeted blogs and copies
  • To reach a wider audience with impactful content marketing strategies
  • Get the viewer engaged with a storytelling approach
  • Creating content for rising digital platforms

Rating: 4.6 out of 5

You can Sign up Here

4. Writing Tools & Hacks: Copywriting/ Blogging/ Content Writing

Offered By: Udemy

Duration: 1.5 hours

If you’d like to work with the best writing tools to develop your writing process then you can find plenty of options in this guide. The tutor is a skilled copywriter and teaches you the tools and techniques that will help you to formulate good ideas, write more compelling marketing copy, produce sensational storylines and manage your theories. So get hands-on and understand about using them efficiently.

Key Highlights:

  • Work through the tools and go over tricks and strategies to make the most out of them.
  • Utilize techniques and minimize writing errors.
  • 32 Lessons + 1 Article + 4 Downloadable resources + Full lifetime access
  • Build inspiration feeds to keep fresh ideas going.
  • Build viral-ready headlines and evaluate different choice to pick the most successful one.

Rating: 4.3 out of 5

You can Sign up Here 

5. Copywriting secrets – How to write copy that sells

Offered By: Udemy

Duration: 3 Hours

As the title indicates, once you are through the course, you can learn to make copies that sell. When everybody is doing the same drill in this competitive market, you must learn to write effectively to get the response you want from your audience. You should find your voice and it is as good as talking to your audience while writing the perfect copy. This course allows you to understand the role of emotions as you formulate your work. Learn the techniques for mastering B2B interactions via direct copies. The author, Len Smith, has more than 20 years of copywriting experience and now has helped over 99,000 students learn copywriting.

Key Highlights:

  • Uncover your distinctive personality to stand out while you are writing copies.
  • Know how copies of the products that sell are distributed.
  • Write copies of press which will be published.
  • Get information to formulate case studies through the customer info.
  • Learn the art of creating White Papers to get leads at a better rate of conversion.

Rating: 4.4 out of 5

You can Sign up Here

6. Content Marketing Masterclass: Create Content That Sells

Offered By: Udemy

Duration: 3.5 Hours

This masterclass has no conditions for registration. When you enroll, you will understand more about the vast digital content marketing environment. You can understand the principles of marketing and how content development will improve brand awareness. During the course, you will learn different technologies to get traffic on your website through email marketing, best practices for SEOs, campaign creations, content promotions and social media channels. Lecturer Brad Merrill is a business person and CEO of Merrill Media. A variety of startups and businesses have been founded to update their content marketing strategies in order to produce results.

Key Highlights:

  • List buyers and direct the customers through the sales funnel to increase conversions through marketing material.
  • Understand the creation of content and develop sales content.
  • Learn how to market your services using social media channels.
  • Using the current content across various channels to repurpose it.
  • To refine the campaigns, use data mining to gain insight into consumer tastes.
  • Create content to receive email marketing subscriptions.

Rating: 4.5 out of 5

You can Sign up Here

7. Free Content Marketing Courses Online

Offered By: LinkedIn Learning – Lynda

Duration: Self-paced

Content Marketing is one of the fields that grow daily and continue to be highly popular. And this platform has come up with a set of 59 training courses to match your needs. Focusing on the different features of this subject, such as social media, foundations, podcasting, newsletters and more, it is certain there is a lot to learn based on different levels of difficulty. You should have the ability to work on similar projects by the completion of your chosen programme.

Key Highlights:

  • Through the aid of examples, the professor lets you work with the basic features.
  • Well-designed content and all the subjects are elaborately covered.
  • With the choice ‘offline view,’ you can view the lessons online as well as offline.
  • There are plenty of ways to apply the skills learned in the lessons and detailed guidance on how to use the exercise files to work.
  • Within the first month after signing up on the website, the content of the videos exercises files and other study materials may be downloaded for free.
  • The teaching is divided into tools and suggestions, along with evaluations.

Rating : 4.6 out of 5

You can Sign up Here  

8. Learn What Content Marketing is and How to Do It

Offered By: HubSpot

Duration: 6 Hours

It is a free HubSpot certification course offered through 52 videos that cover 12 lessons and 11 quizzes. Anyone wishing to learn marketing content will enroll for this certificate program can benefit from studying or upgrading their skills. The training will assist you use flexible workflows to formulate strategies for content development. You will also learn how to create content that suits your reader base well and can also fulfill the SEO purpose. Repurposing and Remarketing are critical elements of content management and instructors from HubSpot can help you explore different strategies to do the same.

Key Highlights:

  • Build marketing ideas that meet your business goals in the long and short term.
  • Understand Content Generation Framework. Give your material a voice and fine-tune your storytelling skills.
  • Study video content production and marketing strategies.
  • To prepare your upcoming marketing strategies, evaluate and use data.
  • Know how to easily blog to boost the ranking in your search engine.
  • Have the content promoted across multiple platforms.

Rating: 4.4 out of 5

You can Sign up Here

9. Free Writing Courses & Classes Online

Offered By: Skillshare

Duration: Self-paced

Whether you’d like to build a career in fiction, non-fiction or even use your writing as techniques to support your career in a timely manner, there’s plenty of choices on this website for e-learning. Some of the patterns cover main subjects, such as the six steps to good writing, storytelling and creative expression through journaling and planning. Since the lessons are small, the ideas are covered and simple to comprehend.

Key Highlights:

  • Tons of information and suggestions to write along with illustrations from books and other resources.
  • Discover the lyric language and then use it to write poetry and put your thoughts into words.
  • Build convincing dialogs and use depth to create great characters.
  • Creating non-fiction material that mirrors your style.
  • Writing the enjoyable and engaging lessons inspires you to make it an enriching experience and sets you on the road to becoming a master of writing.

Rating: 4.5 out of 5

You can Sign up Here

10. Free Content Writing Courses & Classes Online

Offered By: LinkedIn Learning – Lynda

Duration: Self-paced

These video guides are primarily designed to illustrate the various forms of writing and the basic principles of storytelling. Go through these 29 courses and select the one that matches your needs and your level of experience. With specific videos, inspiring sources and suggestions to come up with innovative ideas, it is easy to understand why these tutorials are popular favorites.

Key Highlights:

  • The teachers share best practices, recommendations and methods that are useful to publishers.
  • The program is well described and all subjects are addressed.
  • The preparation is split into skill exercises and tests and the course can be used for the first month of registration free of charge.
  • Many opportunities to practice based on the ideas covered in the courses and detailed guidance on how to use the exercise files. The lessons can be viewed both online and offline with the ‘view offline’ option.

Rating : 4.6 out of 5

You can Sign up Here 

11. Content Marketing Courses

Offered By: Udemy

Duration: Variable

Udemy has a variety of courses available to anyone who wants to kick-start their career in the thriving content production and marketing field. You can benefit from the mentors who carry years of content creation and marketing campaign expertise to the table. The lessons are ideal for all levels of learners wishing to start a copywriting or content writing career or those wishing to develop their existing skills. Students will experiment with different resources that will help to efficiently build content, without much trouble. At blogging and writing content you will become a pro to start freelancing at your own pace. If you’d like to learn how to arrange your content and publish blogs, there are tutorial videos on WordPress too.

Key Highlights:

  • Learn how to compose material on the website.
  • Through knowing the techniques of creating viral copies, become a freelance copywriter.
  • Discover tools for creating and developing business- and technical writing content.
  • Recognize how to get started writing freelance content.

Rating: 4.5 out of 5

You can Sign up Here

12. Writing Tools & Hacks: Copywriting/Blogging/Content Writing

Offered By: Udemy

Duration: 1.5 Hours

You can sign up for this course on Udemy if you are a content writer or copywriter and you are looking for opportunities to get better at this skill. This class will help you to find several free online tools and apps you can use to write copies and content that are effective. By using these hacks to come up with new ideas on content, avoid grammatical errors, and write content that is a hit with your audience, you will save time with higher efficiency. This curriculum is designed and built by top-selling teacher of the course, Udemy, Tyler Speegle, who helped people start writing from scratch. Copywriting and content writing with enough practice would be a cakewalk to you after completing this course.

Key Highlights:

  • Produce new content creation ideas that can be posted across multiple platforms such as social media, guest blogging sites and the like.
  • Learn about various online resources and mobile apps which can help make your writing and productivity even better.
  • Craft creative headlines that not only improve brand visibility but also create brand awareness.
  • Write material free from errors which also sells and goes viral.
  • Organize your content development workflow and the creation of ideas through effective tools.

Rating: 4.2 out of 5

You can Sign up Here

Wrapping Up

This is the list of the 12 Best & Free Online Content Marketing & Writing Courses & Tutorials of 2020. They are popular and loved by many experienced Content Marketers & Writers. You will find between these courses what you need to learn in order to continue your Content Marketing & Writing journey.

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